Bringing Patient Engagement into Research and Discovery Phase
UCB Collaborates with the Parkinson's Foundation and Parkinson's UK to Apply CTTI's Patient Group Engagement Recommendations
SUMMARY
UCB, the Parkinson's
Foundation, and Parkinson's UK collaboratively used CTTI's Patient Group
Engagement recommendations and prioritization tool to prioritize focus topics
for a global patient engagement council that embeds participant insights into
the very beginning of research.
GOAL(S)
Parkinson's disease (PD) is the
second most common neurodegenerative disease, with nearly one million individuals
living with PD and approximately 60,000 Americans diagnosed each year. The
patient experience with PD is unique, and yet in early 2021, no best practice
framework existed to embed patient voices into the PD research and development
process at an early stage – despite mounting evidence that such a framework can
better address community needs and priorities, utilize stronger
patient-reported outcomes and meaningful endpoints, reduce study burden, and
enhance recruitment and retention.
Three PD-focused organizations decided to change that. UCB, a global pharmaceutical company, had an existing relationship with the Parkinson's Foundation and Parkinson's UK, but the three groups wanted to deepen their engagement. They agreed to form a global Patient Engagement Council for Parkinson's Research together with five strategic thinkers living with Parkinson's (Patient Experts) who could represent the wider community with an initial remit to ensure that patient insights are central to the overall strategy and activities across UCB's Parkinson's disease research and early clinical development program. The Council's long-term vision is that all therapeutics for Parkinson's be developed by a fully integrated partnership between all key relevant stakeholders.
Three PD-focused organizations decided to change that. UCB, a global pharmaceutical company, had an existing relationship with the Parkinson's Foundation and Parkinson's UK, but the three groups wanted to deepen their engagement. They agreed to form a global Patient Engagement Council for Parkinson's Research together with five strategic thinkers living with Parkinson's (Patient Experts) who could represent the wider community with an initial remit to ensure that patient insights are central to the overall strategy and activities across UCB's Parkinson's disease research and early clinical development program. The Council's long-term vision is that all therapeutics for Parkinson's be developed by a fully integrated partnership between all key relevant stakeholders.
CHALLENGES
UCB,
the Parkinson's Foundation, and Parkinson's UK needed a charter and governance
model to help them formalize such a collaboration, which is not common in the
early research and development stage. In addition, while the primary
interest of all three organizations and the Patient Experts aligned – to bring
new therapies to people living with Parkinson's – they needed a way to identify
and prioritize topics that would have the biggest impact for them.
SOLUTION(S)
CTTI's
suite of Patient Group Engagement (PGE) recommendations and resources support
the clinical research community in understanding the value of patient
engagement. Its prioritization
tool for Sponsors and Patient Groups was built to
help patient groups and clinical research sponsors identify high-value
opportunities to work together. UCB, the Parkinson's Foundation, Parkinson's
UK, and the Patient Experts used it as a foundational tool to help support
decisions on what topics should be progressed first.
TAKING ACTION
The inaugural meeting of the global
Patient Council took place in late September 2021, where the group set out its
broad goals and objectives as follows:
With the foundational goals in place, the Council walked through CTTI's PGE work and the Patient Focused Medicines Development (PFMD) Patient Engagement Management (PEM) Suite and discussed how these tools could be used to embed patient community engagement across the clinical trial continuum.
Each Council member set about submitting their top two priority topics which were then bucketed under three key headings: Research, Clinical Development, and Real-Life Setting. Everyone independently ranked the topics using CTTI's prioritization tool. The Patient Experts decided to meet separately to discuss their findings and to reach a consensus, which they then shared with the Council for greater discussion.
The Council members came together and explored each topic with granularity to clarify the group's understanding of each. For example, why is a "disease-modifying therapy" narrative important? What does a Target Patient Value Profile* (TPVP) actually deliver? When we talk about "investment," are we referring to time investment or is it simply financial investment? Attendees participated in a debate to ensure a holistic perspective from both the patient groups, Patient Experts, and UCB before locking in any priorities. Given that nearly all the topics on the table were important, this prioritization was tricky – there had to be agreement that a higher priority ranking for one topic did not devalue another.
The results from this exercise were:
Areas considered high/high-moderate benefit across all members:
At the end of this assessment, the Council reached consensus on three priority topics for focus in late 2022 and into 2023:
- Co-create a patient-centered standard model of research and development that meets the needs and priorities of people living with Parkinson's;
- Develop insights that can be shared across the Parkinson's community to improve Parkinson's research and avoid duplication of efforts; and
- Elevate the role of patient engagement within the international Parkinson's research community, enabling increased opportunities for collaboration.
With the foundational goals in place, the Council walked through CTTI's PGE work and the Patient Focused Medicines Development (PFMD) Patient Engagement Management (PEM) Suite and discussed how these tools could be used to embed patient community engagement across the clinical trial continuum.
Each Council member set about submitting their top two priority topics which were then bucketed under three key headings: Research, Clinical Development, and Real-Life Setting. Everyone independently ranked the topics using CTTI's prioritization tool. The Patient Experts decided to meet separately to discuss their findings and to reach a consensus, which they then shared with the Council for greater discussion.
The Council members came together and explored each topic with granularity to clarify the group's understanding of each. For example, why is a "disease-modifying therapy" narrative important? What does a Target Patient Value Profile* (TPVP) actually deliver? When we talk about "investment," are we referring to time investment or is it simply financial investment? Attendees participated in a debate to ensure a holistic perspective from both the patient groups, Patient Experts, and UCB before locking in any priorities. Given that nearly all the topics on the table were important, this prioritization was tricky – there had to be agreement that a higher priority ranking for one topic did not devalue another.
The results from this exercise were:
Areas considered high/high-moderate benefit across all members:
- Patient-informed TPVP*
- Shared understanding of disease modifying therapies
- Patient-informed risk/benefit
- Outcomes and endpoints
- Granularity of real-world evidence
- Optimizing clinical trial design
- Evaluation of non-motor scales
- Decentralized research and traditional clinical trials
- Health diversity, equity, and inclusion (the Council agreed that this will be embedded as a consideration throughout all work, but to consider as a standalone project is not achievable at the moment)
- Patient stratification
- Increasing the patient voice in regulatory
At the end of this assessment, the Council reached consensus on three priority topics for focus in late 2022 and into 2023:
- Development of a patient co-creation process for all TPVP*.
- Development of a narrative to enhance understanding among the patient community on what is meant by "disease-modifying therapies" and how R&D is moving at a rapid pace with potentially new opportunities.
IMPACT
The global Patient Engagement Council for
Parkinson's Research has helped all parties work together more
strategically with a bird's eye view of priorities. This more holistic
perspective has helped the Council look at its research through a long-term
lens to ensure the projects and priorities UCB invests in are right-tracked to
bring the most benefit to people living with PD. To further embed the patient
voice in decision-making, the Council is currently exploring how they can
integrate patients with lived experience more firmly into their regulatory and
Health Technology Appraisal discussions.
In addition, the Council has welcomed five people who live with PD to guide its work – each of them has a very personal Parkinson's story and reason for wanting to be involved with this group:
One of those is a patient advocate from the Netherlands, diagnosed with PD in 2018:
"When I first learned I had Parkinson's my world collapsed, and along the way I managed to accept this fact. But acceptance is not resignation. I will fight this disease until the end. By joining the Patient Engagement Council for Parkinson's Research, I can extend this fight and make it a collective battle of many against this terrible disease. Finding new therapies or even a cure against Parkinson's is all about co-creation of the Parkinson's community. Patients, healthcare professionals, pharmaceutical companies, and foundations have to come together to make a stand. The Council is a beautiful example of the power of co-creation to join forces!"
In addition, the Council has welcomed five people who live with PD to guide its work – each of them has a very personal Parkinson's story and reason for wanting to be involved with this group:
One of those is a patient advocate from the Netherlands, diagnosed with PD in 2018:
"When I first learned I had Parkinson's my world collapsed, and along the way I managed to accept this fact. But acceptance is not resignation. I will fight this disease until the end. By joining the Patient Engagement Council for Parkinson's Research, I can extend this fight and make it a collective battle of many against this terrible disease. Finding new therapies or even a cure against Parkinson's is all about co-creation of the Parkinson's community. Patients, healthcare professionals, pharmaceutical companies, and foundations have to come together to make a stand. The Council is a beautiful example of the power of co-creation to join forces!"
ADVICE
UCB,
the Parkinson's Foundation, and Parkinson's UK suggest using the CTTI
Prioritization Tool as a starting point, but stress that the process could
benefit from a deeper assessment to clarify how priorities are defined and to
better understand other stakeholders' perspectives. Ideally, groups should
ensure clarity and full understanding of the topics prior to using the tool,
then engage in dialogue afterward to refine the priorities. Also, be careful to
ensure equal weight from all parties involved. For example, when the Patient
Council combined priorities from all meeting attendees, it realized the
responses were weighted toward UCB, who had more representatives at the table.
Ensure fair representation and invest in the dialogue to improve the research.
While the CTTI Prioritization Tool is a foundational starting point, the power
to yield better, more patient-centric trials lies in the tool’s ability to
unlock dialogue and different perspectives across stakeholders.
* The purpose of a Target Patient Value Profile (TPVP) is to ensure that the drug development process is efficient and provides all the required relevant medical, technical, and scientific information for evaluating the viable outcome of a potential new medicine. Historically, the early design of TPVP's was largely driven by joint insights from clinical scientists, desk research, and conversations with expert healthcare professionals, with little or no participation of people living with the condition.
* The purpose of a Target Patient Value Profile (TPVP) is to ensure that the drug development process is efficient and provides all the required relevant medical, technical, and scientific information for evaluating the viable outcome of a potential new medicine. Historically, the early design of TPVP's was largely driven by joint insights from clinical scientists, desk research, and conversations with expert healthcare professionals, with little or no participation of people living with the condition.
ORGANIZATION
UCB Pharma
Parkinson's Foundation
Parkinson's UK
ORGANIZATION TYPE
Industry
Patient
IMPLEMENTATION DATE
2021
TOPIC
Patient Engagement